Visual Merchandising

A shop window is the biggest marketing tool for many shops. I can design, install and dress window displays to a client’s brief. Adding that attention to detail that really shows the love and care I like to bring to the whole visual merchandising experience.

John Lewis Christmas advert windows flagship store - Buster.

My brief was to take the John Lewis Christmas advert script and create a 3D spin off of the advert with its own story using the main character Buster the dog. I love all the detail in these windows and how they captured people’s imaginations when they viewed them.

John Lewis Christmas advert window flagship store - Moz the monster.

The brief was to create a set of windows with Moz the monster creating mayhem at home to connect to the John Lewis Christmas advert. Using movement, sound and interaction with customers, it really brought this scheme to life.

Taylor-West & Co opticians - Hove and Lewes - Winter and Summer schemes.

Creating a VM scheme with seasonal longevity. A set of ‘tube’ people that can be reconfigured and recoloured seasonally, with quirky details and the creation of individual personalities for each tube help to showcase the unique spectacle collection.

The Library of Things – Lewes

This design was to promote a local community loan scheme. I took the inspiration from the logo and the projects name ‘The Library of Things’.

Making mundane everyday objects look appealing was a challenge, but I like a challenge! 

Adding humour and colour I created a scheme that held interest in the detail but more importantly promoted the service in a simple and visually inspirational way.